On January 7, 2022, Disney announced that the latest film from Pixar Animation, Turning Red, was going to skip its theatrical release, and instead be released exclusively on Disney+ at no extra cost. This move follows similar decisions for the likes of Pixar’s 2020’s Soul and 2021’s Luca. It’s no secret that Disney is putting a lot of effort into building the Disney+ library, but this isn’t happening as frequently as other studios under Disney’s umbrella. Marvel and Disney Animation, for example, are guaranteed to receive exclusive theatrical windows, so why isn’t Pixar getting the same treatment?

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